Everyone in Paraiba knows the name of Roberto Santiago. Not only is he the largest business owner in the area, but he is one of the most prominent businessmen in Brazil. Almost three decades ago, in 1989, he established the extravagant Manaira Shopping, which is the largest shopping mall in Paraiba and in Brazil. Santiago is a serial entrepreneur and successful businessman as the owner of Manaira Shopping. In 2014, he also founded the Mangabiera Shopping Center.
Roberto Santiago began his career writing a blog about Brazil, and his articles were so intriguing and catchy that his name soon spread, and he gained a spectacular reputation. Roberto Santiago used his knowledge of the state of Paraiba and Brazil to invest in several businesses. Now at 58 years of age, he is a strategic engineer and entrepreneur of premier retail space. Read more articles on Blog Do Gordinho
The Unique Manaira Shopping
Roberto Santiago established the Manaira Shopping Mall in the year 1989, but by 2017, it has undergone five renovations. It is located in the heart of downtown Joao Pessoa, in the State of Paraiba, Brazil. Manaira Shopping is near downtown, which makes it very convenient, and Santiago has made sure that it is very versatile with every product and service you might need for everyday life. Food, clothes, general shopping, art, movie theaters and other entertainment are only the beginning of what is available.
Built near the north coast beaches, Santiago ensures customer satisfaction with tremendous versatility by establishing 280 stores and 75,000 m² of Gross Lettable Area. Manaira Shopping is larger and offers so much more than any shopping mall, in fact, it is more like a small city. It’s for the whole family.
There is just as much entertainment as shopping with bowling alleys, gardens, bars and the 11 movie theaters that offer films for all tastes. The food courts and restaurants have different kinds of cuisine for the different tastes of the customers, and together with the entertainment, there is a college and several banks. Santiago was thinking outside the box when he designed this, and the Brazilians love it.
At the center of Roberto Santiago Manaira Shopping Mall is Domus Hall, which could be considered a stadium. It seats 8,000 people and is mainly used for exhibitions, cultural festivals, and live concerts. This is also the place to be if you need to learn more about the Brazilian culture.
Check more about the mall on exame.com.