Finance is the backbone of any organization. You can have a super creative and innovative CEO but if the officer in charge of finance is not on top of his or her game, the company has very slim chances of getting to the top. Recently, Rock Nation’s Jay-z, Jay Brown and Desiree Perez were named among Billboard’s power 100. These three make up the managing team of Rock Nation. Being the Chief Financial Officer, COO of Rock Nation, it is safe to say that Desiree Perez played a major role in getting Rock nation here.
Desiree Perez was appointed the COO of Rock nation way back in 2009. Ever since she took off, she saw the Rihanna Samsung deal come to pass, played an important role in seeing the Beyoncé formation stadium rolling and has seen several tours and albums of Rock Nation’s artists take off and be a success.
Since her appointment, she has seen the company branch out from music production and tours to other areas like app development. At the close of last year, she was happy to report that their app, Tidal had a great standing in iTunes downloads. Its chances of becoming even more popular this year were great. Looking at her confidence in her numbers, this prediction is most probably true.
Desiree Perez has been in the financial sector for so long that she knows her way in and out of difficult situation. The experience she gathered working in this industry has enabled her to negotiate deals that has proved beneficial to Rock Nation and the artists signed up with it. This has seen her earn this position of honour in the company.
True that the artists at Rock Nation will see the company grow more and more. However, having an asset in the company like Desiree Perez, will see it grow its territory in leaps and bounds. Tidal is just the beginning.